Haval is GWM's new professional SUV brand covering both city and cross-country SUV products. In China, Haval SUV ranked No. 1 in sales volume for 16 consecutive years. In 2018 GWM sold 1,053,039 units in China. As China's SUV leader, Haval launched the new brand logo on March 2013. With professional brand image, Haval is dedicated to SUV segment with the goal of becoming a world first-class SUV brand.
As the Chinese SUV leader,. Haval upholds the brand concept of "specialization", focuses on SUV development, and aspires to be a worldwide top SUV expert brand. Great Wall Motor Company Limited (GWM), has been listed among "Forbes Asia Fabulous 50" three times. In March 2014, it made the list of "2013 Most Valuable Chinese Brands", ranking 40th. In 2014,GWM is listed as "Top 100 car brands of the world" , and ranked among "China's 500 Most Valuable Brands".
In terms of the technological R&D, Great Wall Motor implements the “Excessive Input” strategy and pays attention to the effective R&D and pursuance of industry leadership. Great Wall Motor is constantly ahead of the industry average level in terms of the R&D expense for individual category and individual model. The Haval New Technical Center, already put into operation, is built by Great Wall Motor with a total investment of RMB 5 billion and is China's largest and the world's first-class finished vehicle Technical center, including five zones: R&D center, prototype center, testing center, modeling center, and data center, with the total building area at 260,000m2.