Haval Grips its Enthusiasts in the Middle East by Launch of New Products in UAE

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On April 24, 2016, Swaidan Traing Co. LLC, a dealer of GWM in UAE held a grand ceremony for the opening of Haval’s exclusive store and the launch of Haval's models at Sheikh Road, Dubai. The first launch included Haval H2, H6, H8 and H9. More than 40 persons including local media journalists, government officials and GWM’s large customers were invited to attend the launch ceremony.

As a special guest, Mr. Swaidan, Chairman of Swaidan, attended the brand launch and the ribbon-cutting ceremony for opening of the Haval exclusive store, and unveiled the new cars. He spoke highly of Haval's development achievements. "As No. 1 SUV brand in China, Haval began to launch its products in many overseas markets one year ago. We believe that Haval models will earn support and trust from more consumers by virtue of their exquisite appearance, rich & practical configuration and reliable quality," he said.

After that, Mr. Ajit, the CEO, introduced the configurations of Haval’s four star models and Haval’s brand concept and honors to offer the guests a comprehensive and systematic understanding of Haval brand. He spoke highly of Haval, saying that “Within only 2 years, Haval brand has become one of the world’s most popular SUV brands by virtue of its excellent product quality”. His speech drew a storm of applause from the guests.

In recent years, with rapid economic development of UAE, the residents’ consumption has been at a high level. Luxury and world famous cars can be seen everywhere. Numerous world renowned automakers gather here. Competition is very fierce. With quality of the models substantially improved in recent years, Haval brand has become increasingly influential year by year. After its entry into UAE market, Haval will spread a direct competition against other famous automakers, aspiring to be a leading manufacturer in the automobile industry on the strength of its own quality. Haval’s four star models H2, H6, H8 and H9 will bring exclusive professional SUV experience to local customers by virtue of stylish design, excellent road handling performance and adequate technology configuration.

Swaidan Company in UAE is a large subsidiary of Al Naboodah Group, rich in capital resources and operation professionals. Needless to say, Haval brand will have a great potential for development in UAE under the leadership of Swaidan.