Organized by institutions such as China Brand Development Association, China Central Television, China Council for the Promotion of International Trade and China Appraisal Society, the "2015 China Brand Evaluation Press Conference" has recently been held in Beijing. On the list, Great Wall Motors topped the car category in brand strength with a brand coefficient of 889 and was ranked second in this category with a brand value of 24.274 billion yuan, showing consumers' preference for and favor of Great Wall Motors and HAVAL brand, as well as independent automakers' achievements in brand building.
As China's largest SUV manufacturer, Great Wall Motors has formed a complete HAVAL product line of city and off-road vehicles in different sizes and different grades from HAVAL H1 to HAVAL H9. By virtue of its solid product strength and rational product matrix, HAVAL has created one record after another: it has retained the economy SUV sales title for 12 consecutive years; its independent-branded "incredible vehicle" HAVAL H6 has been the sales champion for 32 consecutive months after its launch and achieved new sales record of 40,311 units this November. The sales success has not only laid a solid market foundation for HAVAL's upward breakthrough, but also earned wide reputation and public praise for Chinese brands.
According to the "2015 China Automobile Customer Satisfaction evaluation result" released by the China Quality Association and the China National Customer Committee this October, HAVAL H6 was the most satisfactory A-segment SUV model priced below 150,000 yuan and HAVAL was the most satisfactory Chinese brand in terms of after sales service, this two champions show that HAVAL's brand influence is growing.
Besides, in the 2015 China Automobile Resale Value Report released by the China Automobile Resale Value Committee at the 2015 China (Guangzhou) International Automobile Exhibition, HAVAL H6 was the only Chinese model on this report, showing HAVAL's tremendous brand strength.