Brand Specialist

Main Purpose of Job:

The Brand Specialist will focus on developing and executing marketing strategies for the GWM Haval products across multiple channels. This role aims to enhance brand visibility, drive customer engagement, and ultimately increase vehicle sales and market share.

Minimum Qualification:

Bachelor’s degree in marketing, Digital Marketing, Communications, or Brand Management
An honors degree in a relevant field is advantageous

Knowledge & Experience:

Minimum of 5 years of experience managing digital marketing platforms
Proven experience in managing creative agencies and service providers
At least 3 years of experience within an Automotive (OEM) environment
Ability to collaborate effectively with international teams and stakeholders
Basic financial training/understanding, including budget management and reconciliation

Special Conditions:

Strong ability to identify and leverage emerging media trends
Excellent copywriting skills
Proven experience in content creation and management
Cultural sensitivity and understanding of international markets
Basic understanding of digital marketing principles and web technologies

Behavioral Competencies:

Strong analytical skills for interpreting digital marketing metrics and reports
Ability to meet tight deadlines
Effective communication skills
Team-oriented with the ability to work collaboratively
Exceptional project management capabilities
Quick learner with adaptability to market changes
Attention to detail and creativity in problem-solving

Technical Competencies:

Proficient in setting up and managing social media and digital marketing campaigns
In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok)
Familiarity with Google Ads, AdWords, and Search Engine Optimization (SEO)
Creative writing skills for various digital content formats (web, social media, email)
Proficient in Microsoft Office Suite
Experience in budget management and financial reporting

Principal Areas of Accountability:

Support the marketing manager in developing product marketing plans
Manage projects and creative agencies, ensuring clear communication of briefs
Implement the company's marketing strategy across all channels
Plan and execute digital communications across various platforms
Create and manage promotional materials to establish and maintain brand identity
Oversee website management, ensuring content accuracy and quality control
Process dealer marketing claims and provide guidance on marketing strategies
Engage with online communities across social media platforms
Create content and videos for brand promotion on social media
Monitor budgets and agency performance metrics
Manage influencer relationships and evaluate campaign ROI
Compile and analyze data on competitors and customer insights, optimizing marketing efforts based on findings

Please submit your application with your cv to careers@gwm.co.za and reference the job title.