In 2015, HAVAL launched its brand in 10 overseas markets, with its overseas operations covering countries and regions such as Russia, South America, Australia, the Middle East and Africa. HAVAL has persistently gone global, firmly implemented Great Wall Motors' strategy of brand globalization and been committed to satisfying global consumers' different demands for HAVAL models. All these have laid the groundwork for HAVAL to become one of the top SUV brands in the world. Now let's look at HAVAL's overseas market performance in 2015.
HAVAL initiates overseas operations in Russia
On June 25, 2015, HAVAL launched H2, H6, H8 and H9 along with its brand in Russia, sounding the bugle of globalization and marking a good beginning for its overseas operations.
(HAVAL launched H2, H6, H8 and H9 along with its brand in Russia)
Russia was the preferred market for the launch of HAVAL brand. Since its entry into Russia in 2004, Great Wall Motors has established favorable brand image among local consumers over the past decade. HAVAL was well-known to Russian people early on, and made its debut at the Moscow International Automobile Salon early in August 2014. The magnificent HAVAL booth and elegant HAVAL models attracted flocks of visitors.
(HAVAL made its debut at the Moscow International Automobile Salon)
Great Wall Motors laid a solid foundation for its operations in Russia by establishing a professional operation team and planning a vehicle-manufacturing plant. Founded in Moscow in February 2014, HAVAL Russia is committed to building a professional marketing team and service system. HAVAL Tula Plant broke ground in September 2015, and will turn out 150,000 units annually after going into production. The plant will effectively reduce Great Wall Motors' production costs, enhance its product competitiveness and provided strong support for HAVAL's operations in Russia.
(HAVAL Tula Plant broke ground)
HAVAL increases operations in South America, makes its name after competing in Dakar five times
South America is one of the overseas markets Great Wall Motors developed earliest, as well as an important part of HAVAL's global layout. South America has surpassed Asia as the fastest-growing auto market in the world. This has created a rare opportunity for the development of Chinese automakers in South America, and built a stage for HAVAL to show itself.
On June 30, 2015, HAVAL moved into South America, made its debut in Chile and launched trendy all-match H2. Afterwards HAVAL launched its brand successively in markets such as Ecuador, Bolivia and Peru, bringing its layout in South America into shape.
(HAVAL launched its brand in Ecuador)
Since its entry into South America, Great Wall Motors has worked with local distributors to practice experiential marketing to satisfy consumers and boost its brand reputation.
(HAVAL launched its brand in Bolivia)
South America is the site of the world’s top off-road race--the Dakar Rally. Having competed in this rally five consecutive times and finishing 6th two years in a row, "HAVAL Dakar Team" enjoys high brand popularity in South America. Notably, during the launch of HAVAL brand in Chile, the distributor ingeniously organized an event themed "Returning to Dakar". In the event, journalists test-drove mass-manufactured HAVAL models and praised their outstanding quality.
(Journalists of Peru test-drove at seabeach)
HAVAL's entry into Australia marks milestone in overseas development
Full of opportunities and challenges, vast Australia has always been a paradise for explorers. The Australian auto market is just like a scorching desert, in which the law of survival of the fittest functions perfectly; only the strong can survive in this hot land.
(HAVAL thrust into Australia)
On October 6, 2015, HAVAL thrust into Australia with the launch of HAVAL H2, H8 and H9. As a mature auto market, Australia has set stringent regulations on vehicle safety and emissions. The certification of HAVAL by the Australian government and the launch of HAVAL in Australia marks HAVAL's strategic step towards globalization and its new milestone in overseas market development.
(The host place of Haval brand launch ceremony - Melbourne State Park)
So far, HAVAL has established 4S stores in four Australian cities: Melbourne, Sydney, Perth and Geelong. Afterwards HAVAL will develop more sales channels. Through inclusive experiential marketing, HAVAL will strike deep roots in Australians and become a mainstream auto brand in Australia.
HAVAL launched in turmoil of wars in Middle East, Africa
Apart from the Australian premium market, HAVAL has actively developed other promising markets, quickened its overseas operations and proceeded with globalization. Facing unique situations in the Middle East and Africa, HAVAL has worked closely with local distributors to overcome all obstacles and made brilliant presence in these regions.
(HAVAL launched its brand in Iraq)
On November 1, 2015, HAVAL launched its brand in Iraq during the 42nd Baghdad International Fair, and showed up with HAVAL H2, H6, H8 and H9. Through concise and trendy booth design as well as fine and rich products, HAVAL outshone numerous other brands to steal the show.
On December 3, one month later, HAVAL launched its brand in Benin, a country on the Gulf of Guinea. HAVAL H2, H6 and H9 made their debuts in West Africa, bringing the warm African people a professional luxury SUV experience from China.
(HAVAL launched its brand in Benin)
HAVAL has a long way to go in overseas development
Apart from the above-mentioned markets, HAVAL successively appeared in Azerbaijan and Georgia on July 28 and 29, 2015, penetrated into the hinterland of Asia, launched HAVAL H2, H6 Sport and H9 for sale, and opened 4S stores. On November 15, HAVAL made its debut at ASEAN Auto Show with its key model H2. Malaysia's vice minister of international trade and industry praised HAVAL's product quality.
2015 saw HAVAL initiate its operations and begin to build its brand popularity abroad. In 2016, HAVAL will develop more overseas markets, work with more distributors, and build the brand-new international image of Chinese auto brands through quality products and high-standard services.