F-range Targets for Young
On August 28, HAVAL, the leading independent SUV brand in China, held a cutting-edge and stylish "No High No Fans - Brand-new HAVAL F-range Press Launch" at Xicun Art Space, a dazzling landmark in Chengdu. HAVAL officially unveiled its brand-new F-range and brand-new company Logo targeting young consumers. At the Conference, the HAVAL F5 and HAVAL F7 made their debut and started pre-sale.
Mr. Li Ruifeng, the Vice President of Great Wall Motor Company Limited and General Manager of its Sales Company pointed out that the HAVAL F-range was born out of realistic demands for HAVAL SUV rejuvenation and strategic demands for safeguarding the glory of being "SUV leader". In this regard, HAVAL would form an ideal SUV matrix featuring a formidable combination of the HAVAL H-range + HAVAL F-range to ensure the co-development of HAVAL in the family car market as well as the youth market.
Fashionable Brand - HAVAL defines The F3
Launching the brand new F-range marks a new chapter for HAVAL towards brand rejuvenation, intellectualization and technicalization. The HAVAL F-range is defined as "intelligent and fashionable SUVs specially tailored for young consumers and characterized by rejuvenation, intellectualization and technicalization". Mr. Wen Fei, the Deputy General Manager of Great Wall Auto Sales Co., Ltd., interpreted the product concept of F-range - "The F3": F - Future represents future-oriented automotive intelligent technologies such as intelligent connected, intelligent safety and autonomous driving; F - Fashion represents realization of resonance and intercommunication with young people by using epochal fashionable design language and diversified product styles; F - Fun represents product functionalization in the attitude of the young people in the new era to have fun in fashionable products.
As a pioneer in the market segment for young people, HAVAL F-range will focus on young consumers and meet their personalized demands with fashion styling, reveal vitality in diversified product styles and richer fashionable configurations, and reach the young people with more modern language.